The World is Waiting For Us Lia Mohammed
The world is waiting to hear our stories – Lai Mohammed
Minister of Information and Culture,
Alhaji Lai Mohammed, says the world is
eager to hear the nation’s stories
through the creative industry and ready
to pay a lot of money for it.
The minister said this in Lagos at the
inauguration of “My Africa Reality TV
Show,” that seeks to promote the
African culture, tradition and values.
Mohammed said that his assertion was
evident by the runway success of the
dance drama ‘Wakaa The Musical’
which was performed to global acclaim
in London recently.
He said what was needed was to make
creative products of the right quality
and accessible to all.
The minister congratulated the
organisers and producers of the new
reality TV show, adding that he was
confident that it would massively
succeed.
He said the show was coming at a
critical point the country was seeking to
lay the proper foundation for a very
vibrant and productive economy.
“This show is the type of production
that we need at this time, because it
promotes other aspects of our
economy, it creates jobs and educates
our people.
“By the time we conclude the ongoing
digitisation of the broadcast industry,
we will have opened up several revenue
and marketing pipes for monetisation
of such shows and a window to the
world,” he said.
The minister noted that the free fall of
oil prices was a blessing in disguise.
He said the free fall had pushed the
country to harness its natural and
creative resources to build a new
economy that would not be dependent
on just natural resources.
Mohammed called on Nigerians to chart
a path for the development of the
nation’s creative industries.
He said the focus of his ministry was
mass creation of jobs and development
of skill and managerial abilities of
Nigerians.
Mohammed said the ministry would
also focus on formalising and growing
the export of all aspects of the industry
to become a significant foreign
exchange earner for the country.
He said it would similarly provide key
infrastructure that would encourage
local and foreign investments into all
the key aspects of the creative
Industries.
“We have identified TV, Music and Film
production as a major component.
” We are working on what exactly
should be provided, what type of laws,
subsidies, financing, infrastructure etc
will be required to achieve the desired
goals,” he said.
The chairman of the occasion, Dr
Adewale Adeoye said the reality TV
show would showcase and tell the
world the true stories about Africa and
correct the distortion being bandied
around.
He said the concept was also to
promote African culture and tradition
through dance, songs, comedy and
drama.
The host of the reality TV show, Melvin
Oduah said the audition for the first
edition would hold only in Nigeria while
the subsequent ones would be done
across the continent.
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